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Preventive Maintenance Can Be Fun
Service advisors and car owner have the same goal: The car is ‘healthy’ – as in it keeps running all the time and provides the driver with the expected safety, driveability and reliability at the most...
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How Social Search Helps Car Owners Find The Right Auto Repair Shop
During my presentations at ASC Chapter meetings, and during phone calls with shop owners – just like the other day when I talked to Mitch Schneider – there is the same kind of questions popping up when...
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Make Your Website A Google Trusted Review Source
One cannot overstate the importance of reviews for the reputation of your business in the fast-pace online world, where word of mouth travels through Google search, Facebook and other social media. I...
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A Bad Review! Is there such a thing?- Social Search for Auto Repair Part 4
Having one’s business out there on Google or other places seems scary to some and a huge opportunity to others. That anybody can leave an unfiltered review creates some discomfort. To those who feel...
View ArticleOnline Communication Beyond the Counter – Social Search for Auto Repair Shops...
Is the customer interaction at the counter related to the effectiveness of an online campaign? Can messaging to the customer be automated? Can the service adviser be replaced? Watch this recipe for...
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Dear Business Owner/Web Designer
Have you ever had discussions with your web designer/client on how the website should look like? Discussions about what image to place where, what color, what layout, what design in general? And did...
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Do u txt?
Text messaging has penetrated our life so much that even people like me and older use it every day. Although we might feel still some resistance in letting people outside of our family and friends into...
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A New Way of Leveraging Reviews
Although Google has stopped aggregating third party reviews (see here for why it happened), reviews have not lost their power. The opposite is true. In addition to showing reviews augmented with stars...
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Reviews Featured on Your Website Are ALL on Google!
Reviews assist in getting potentially new customers to trust you. You knew that already. Dominance on Google page#1 assists new customers finding you. You knew that as well. Do you know how effective...
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Tell me something
I am regularly surprised by the ease of communication on Facebook and I am wondering how it changes the way we communicate with one another. Our daughter Lina, who will turn 19, not only claims that...
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